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Categorized or Tagged Articles

Using Google Analytics to Improve Your Marketing Strategy

Google Analytics is a reliable, in-depth source of information that you cannot ignore, especially when making marketing decisions. You have real-time data that shows how effective your website is reaching your target audience, how long this audience is engaged and whether you have convinced your audience to “convert” (i.e. purchase
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Research is Key to Successful Sales

Sales is the lifeblood of business success. Research is key to sales, yet few salespeople dedicate the necessary time and energy towards understanding the buying influences, the ideal customer profile, the value proposition and the pain points that their product or service is designed to improve. Companies are easily and
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