With 35 years of experience leading marketing teams across multiple products, Jim has the breadth and depth across all marketing functions to effectively support just about any business strategy.
Whatever business he’s supporting, Jim’s first step is to understand alignment (or lack of alignment) of its product, price, distribution and communications strategies to each other as well as to a legitimate customer need or want.
In his 8 years in the marketing agency environment, he developed and implemented marketing strategy and marketing communications programs for retail, small business, consumer and business to business marketed products – in both a consulting capacity as well as the de-facto marketing department for his clients.
In his 25 years within Disney Parks & Resorts division, Jim led marketing strategy and marketing organizations for nearly every Disney product from its largest (Walt Disney World’s 4 parks and 22 hotels), to the development and launch of it’s smallest (Adventures by Disney), to one of its major growth engines (Disney Cruise Line and Disney Vacation Club timeshare), to a turnaround (Disneyland Paris) and a major international expansion (Shanghai Disneyland). He’s also led development of marketing programs for business-to business products like Conventions and Disney Institute. In his last 10 years, Jim was often brought into teams that required big organizational or strategic change.
Post-retirement from Disney, Jim has been leading marketing efforts at the University of North Carolina (Chapel Hill) Kenan-Flagler business school where he has led the development of business and marketing strategies to support the rapidly changing environment the School’s higher-level education is facing.
Jim and his wife first moved to Winter Park in 1993 and after multiple transfers to different cities ended back there in time for their oldest child to start high school in 2012.