Integrated Marketing Communication
Your customers have endless opportunities to communicate about your brand, with you and your customers (real or potential). Not only is communication now 24/7, your customers can share positive and negative experiences instantly, with no filters.
It is crucial to be visible, be responsive, and be real as you use marketing for customer service, branding, advertisements, promotions, research, product development, and SEO strategy.
While there are countless directions you can choose, we help determine the appropriate marketing strategy for your company to maximize value and resources.
Through management discussions and extensive research, we gain an in-depth understanding of your:
- Marketing Goals
- Marketing Budget
- Company and Brand
- Value Proposition
- Competitor Analysis
- Customer Analysis
- Existing Marketing Strategy and Channels
- Campaign Objectives
Marketing Plan and Execution
Based on our research, we create a strategic marketing plan to communicate and position your company to attract your target customers across all marketing and media channels. The plan represents where you are, where you want to go and how you are going to get there.
We can also help you execute the following:
- Budget Development & Management
- Media Planning
- Campaign Development
- Integrated Channel Management
- Target Market Analysis & Audience Segmentation
- Positioning & Branding
- Website Development and Redesign
- Email Marketing
- SEO & Content Development
- Social Media
- New Product Launches
- Public Relations
- Market Research
- Ongoing Support (ongoing support is tailored to your business needs and built around your existing platform and personnel. Our team is capable of providing ongoing services in all of the areas listed above)